Do-it-yourself website audit❓instruction from M1 Development ✅
A website audit is a check of your website for defects and compliance with Google’s requirements.
You should do it at least to understand why your site is not performing well, is not ranking well enough in search, and what needs to be improved. The audit itself is useless if you don’t implement the findings into practice.
Of course, you can hire specialists to do this, but we have some tips on how to do it yourself.
Conduct an internal technical audit
1. Accessibility of pages for Google search robots.
2. Correct URLs and broken URLs 3. Correct indexing of the site.
Important note: this will only make sense if you know what SEO optimization is all about. But there are easier ways. For example, here we explained how to measure the speed of your website (link to one of our previous articles).
You can do it yourself. There are a lot of articles on the web about what a good website should look like to be loved by Google (you can paste our article here too).
But there are some key points that you can analyze and correct:
1. Comfortable user interface: have a convenient menu, buttons, links, contacts, etc.
2. Your own identity: create a special style of your page that will distinguish it from the competition.
3. Mobile optimization: the site should be displayed correctly on both PCs and smartphones.
4. Visualize the content: add images, graphs, tables. It is much easier for users to perceive.
5. Pay attention to modern design trends.
Create high-quality and useful content
It doesn’t matter what kind of business you’re in. Blog articles will find their audience. For example:
1. You are a construction company. Create articles about repairs, materials, or the benefits of buying your own home.
2. You are a chocolate manufacturer. Add some interesting recipes to the site that can use your product.
3. You are an IT company. Create a few lists of tips for beginners or talk about your services or existing cases.
Important: follow a clear structure of texts and the frequency of their appearance. SEO will help you add key search queries, and a copywriter can do the writing. But if you have the time and the necessary knowledge, you can do it yourself.
If you already have content, audit it
This does not require much knowledge and skills. Just look through the pages for such indicators:
1. Analysis using the SEO Meta in 1 click plugin.
2. Text structure, formatting, and overall style.
3. Fullness of pages, absence of empty spaces and other gaps.
4. The relevance of the texts. Especially on the most visited pages.
5. Relevance of the content to your business goals.
This will help you not only optimize your existing materials, but also develop tips for how to do it in the future.
Conclusions.
Using these simple (and not-so-simple) methods, you can check your website for compliance with Google’s requirements, improve its search rankings, and bring your page to the perfect look.
Yes, for some things you may need qualified help – SEO, copywriter, UX/UI, or just a designer, IT specialists, etc. However, the result is worth fighting for.
We wish you success in this difficult task, inspiration and new results for your business!
M1 Development.