How to make your website love Google❓Top 5 tips from M1 Development ✅
Your own business needs a website. After all, as the old quote goes: “If you’re not on Google, you don’t exist.”
But the site does not always reach the top of search queries in search. We’ll tell you why this happens and how to fix it in your favor below.
Preliminary preparation and technical optimization
SEO is not just about keywords in articles. It also includes competitor and market analysis, technical audit, link building recommendations, creating a content plan, setting deadlines, etc. If you have keywords, run them through Google Adwords to check the frequency of queries. Focus enough attention and allocate a budget for this important stage. Only then can you move on.
UX/UI specialists are well versed in this. It's worth noting whether your menu is clear enough, whether the user path is convenient, whether you have all the necessary buttons and links, and whether the overall site interface is clear. The texts on your pages should be at least 90% original, so hire a smart copywriter for the project.
These include:
1. Google Analytics.
2. Google Search Console.
3. Google Tag Manager та інші.
These are the most essential programs for SEO specialists. They are needed to determine who your audience is, where they come from, and what exactly these people do on the site. Once you've determined this, you can move on to other points.
Google doesn't like it when you dramatically increase your link profile. For this, your site receives pessimization and other unpleasant bans that lower its rankings. After that, you'll have to bring your pages back to the top, which is not easy and not fast.
To prevent this from happening, hire link builders. Of course, you shouldn't forget about a copywriter who will create fresh content for the site in accordance with SEO requirements. The IT department can also help with the technical aspects of page promotion.
Individuality and content
1. Unique and thoughtful design.
We’ve already talked about buttons and the user journey, but what about style? To be remembered by users and potential customers, your website should have its own recognizable style. Entrust this task to professionals and don’t forget to set a technical task to adapt the page to the mobile version.
2. СCreate content regularly.
We mentioned this above, but we want to pay more attention to this aspect. Articles on your website should contain search keywords, be free of “water” and be published fairly regularly. Preferably, at least 2 times a week.
Hire a copywriter for this task. He or she will fit the keywords into the article in the most organic way and create easy-to-read articles. You can find them on freelance exchanges or contact an IT company.
As a bonus, let's add a few aspects that should be avoided:
1. Short and empty pages.
2. Irrelevant and uninteresting content.
3. A large number of links, buttons, and an inconvenient interface.
4. 4. Misuse of keywords.
5. Invalid links.
Conclusions.
If you’ve just created a website and you don’t have any orders, don’t be discouraged. Google is very suspicious of new sites, so it takes a little time to get to know you. If you’re not yet in the search results, give Google time to think about it, and in the meantime, take care of other important things.
Use the tips and get the best results from your website. And if you need any help, you can always contact us. Good luck!
M1 Development.