For the Akvarel project, the M1 Development team conducted a detailed CRO and UX/UI audit, which identified the main growth points and identified areas to increase the website’s conversion rate.

We prepared a detailed audit file that includes recommendations for improving the user experience and increasing page efficiency.

Based on the analysis, we developed a new design for the key pages:

• Home
• Product card
• Cart
• Checkout

After agreeing on the design, the team began implementation – front-end and back-end development, and then provided technical support for the project.

Home page

We simplified the structure and navigation, strengthened visual accents and readability of the content. We optimized the banner, CTA buttons, and product cards, making the path to purchase as intuitive as possible. The home page has become more modern, convenient, and effective in terms of conversion.

Product card

We have redesigned the visual hierarchy, strengthening the focus on the product. We added a convenient image gallery, optimized the reviews, features, and delivery blocks. Now the page looks cleaner, clearer, and better motivates to buy.

Shopping cart and checkout

We implemented a dynamic scale for free shipping and the ability to edit products directly in the pop-up cart. We simplified the checkout process and added modern payment methods – Monobank (Plata by mono, Mono Checkout) and payment by installments through PrivatBank. The shopping process has become faster and more comfortable.

The result

After the changes were made, we have seen a steady increase in all key metrics: the audience grew by 125%, user engagement by 120%, page activity by 81%, and the addition of products to the cart increased by 102%.

The site has a modern, user-friendly and visually harmonious interface that enhances the user experience and strengthens brand perception.